Search · Indexation · AI visibility
Hoopla is a small independent team working on organic visibility for content-heavy websites: the kind with hundreds of thousands of pages, where a crawling problem costs more traffic than any campaign could buy back.
Operating since 2021 · Remote-first · Working in English, Italian and Spanish
What we do
Every engagement starts from what the crawler actually sees — not from a checklist. The work below is what usually follows.
Architecture, internal linking, pagination, rendering and Core Web Vitals on sites where every template decision multiplies by a hundred thousand URLs.
Getting the right pages discovered, crawled and kept in the index — and the wrong ones out of it, before they dilute everything else.
Search is no longer only ten blue links. We work on how a site is quoted, summarised and cited inside AI answers and assistants.
Schema that matches the page, editorial guidelines that survive scale, and templates an in-house team can keep running without us.
Analytics that a finance team can read: what changed, when it changed, and whether the deploy or the market caused it.
The repetitive half of this job — monitoring, classification, reporting, quality checks — handed to pipelines instead of to people.
How we work
Crawl data, server logs, index coverage, rendering. We start by establishing what is measurably true about the site, not what a tool scores it.
We work at template and system level, alongside the in-house developers, so a fix applies to every page it touches and does not need repeating next quarter.
Every change is monitored against the baseline. If a release moves the numbers in the wrong direction, we want to know within days, not at the next review.
Who we work with
Publishers, marketplaces, directories and classified platforms — sites with large, fast-changing inventories, where visibility is an engineering problem as much as an editorial one.
We work as a small senior team, usually embedded with an existing product or development team. We do not resell ad inventory and we do not take a percentage of media spend: engagements are scoped and invoiced as a flat fee.
Questions
Flat fee per scoped engagement, agreed before the work starts, with the deliverables and the duration written down. Retainers are available for ongoing monitoring and reporting. Invoices are issued by our registered entity; VAT is not charged, and EU customers account for it under the reverse-charge mechanism.
We work with lawful businesses, including sectors that mainstream agencies tend to avoid. What we do not do is anything designed to deceive a search engine or a user: no link schemes, no cloaking, no scraped content passed off as original.
Technical and indexation problems usually show measurable movement within four to eight weeks of the fix being deployed. Content and authority work is slower and should be judged over two quarters, not two weeks. Anyone promising faster is selling something else.
Read access to analytics and Search Console is normally enough to start. Deeper work needs staging access and a channel to the development team. We ask for the minimum access that makes the work possible, and we hand it back when the engagement ends.
The team is remote and distributed; the registered entity is Hoopla LLC, Saint Vincent and the Grenadines. Working hours overlap with European and American time zones.
Get in touch
A short description of the site and the problem is enough to start. We reply to every message that describes a real project, usually within two working days.
We do not publish an email address on this page: everything goes through the form, which keeps the inbox usable for the people who actually need it. Your message reaches us directly — it is not shared with anyone and it is not used for marketing.